Prepared for Rhiannon Bald

LJ Hooker Kingscliff proposal

Prepared for

Rhiannon Bald, LJ Hooker Kingscliff

Scope

Content and social

Date

September 2026

The inclusions

What is included

01

Content shoot

A half day with you every second month or every quarter, your call, directed and shot by us across your listings, your clients and Kingscliff itself. Forty to fifty edited stills each time.
Your own library, refreshed through the year.

02

Social strategy

Sixteen to twenty posts a month, planned, written and published by us, in your voice.
Consistent every week without asking hours of you.

Photography

Content shoot

Shoot direction
Art direction, mood board, shot list, wardrobe notes and locations agreed before anyone picks up a camera. Done once, then refined each quarter.
Half day shoot, every second month or every quarter
You, your listings, your buyers and sellers where they are happy to be seen, and the coast you sell. Six shoots a year or four, timed to the season and the listings you have live.
Content deliverables
Forty to fifty edited stills per shoot, delivered in the formats the social calendar needs and as full resolution files you own.
On the day
Creative Director, Stylist and Photographer present for the half day.

Social strategy

Curated social strategy

Monthly creative direction
An art and creative direction meeting each month, and the campaign for the month developed as a curated strategy against your listings and the local calendar.
Curated posts
Sixteen to twenty posts a month reflecting the pillars of your business, from current listings and results through to your clients, the referral stories, Kingscliff, and you.
Captions
Written in your voice, considered and consistent on every post.
Activation
Scheduled and published by us across Instagram and Facebook, so the plan happens without asking hours of your week.

The investment

Monthly

Social strategy
An art and creative direction meeting, campaign development as a monthly curated strategy, sixteen to twenty posts, scheduled with captions.
$3,200 / mo
Content shoot, half day every second month
Shoot $1,620 with Creative Director, Stylist and Photographer present, plus content deliverables $1,620, being forty to fifty edited stills. $3,240 per shoot, six a year, spread across the month.
$1,620 / mo
Content shoot, half day each quarter
The same half day and the same forty to fifty stills, four times a year instead of six.
$1,080 / mo
Shoot direction
Art direction, mood board, shot list, wardrobe and locations. Once, ahead of the first shoot.
$540 once
Monthly, with a shoot every second month
Social strategy and six shoots a year. All figures exclude GST.
$4,820 / mo
Monthly, with a quarterly shoot
Social strategy and four shoots a year. All figures exclude GST.
$4,280 / mo

Next steps

Tailor your proposal

Prepared by LOVR for Rhiannon Bald, LJ Hooker Kingscliff
Savannah Barber · Creative Director · savannah@lovr.agency